Cake Lab — Showcase website
Artisan viennoiserie and visual identity
Showcase website for an artisan pastry shop specializing in viennoiserie. The idea was to tell the brand's story through images, get the craftsmanship across, and make booking over WhatsApp a matter of a few taps.
- Client
- Cake Lab
- Industry
- Food • B2C
- Role
- Designer & Front-End
- Timeline
- 2024
- Services
- UX/UI Design, Frontend Development
- Stack
- React, TypeScript, SCSS
Context and Idea
Our Story Tarì is born from a passion for artisan pastry-making and the pursuit of transforming simplicity into extraordinariness. In a small 45sqm laboratory, every day are born viennoiserie that unite Turin's pastry tradition with French elegance, creating a bridge between cultures and flavors that blend into unique creations. The web project was developed by carefully studying the brand's visual identity: soft shapes, warm color palette, and graphics that reflect the craftsmanship of the products.
Challenges
- Communicate craftsmanship through design and copy
- Create a mobile-first experience optimized for fast booking
The Solution
The website is organized into clear and visual sections, with focus on brand storytelling rather than technical complexity: Our Story: Presentation of the laboratory and its mission with hero image. Our Values: Three pillars (Craftsmanship, Quality, Tradition) that guide every creation. The Laboratory: Images showcasing the intimate space where viennoiserie are born, with texts describing the creative process. The Founders: Cards presenting the people behind the project, with brief stories about their experience and passion. Booking: Direct call-to-action to order via WhatsApp with a simplified procedure.
Development and Technologies
A design system built on the brand's visual identity. A responsive layout, mobile-first and aimed at getting to the booking quickly. High-quality photos with lazy-loading to keep pages light. WhatsApp integration for direct CTAs. Light animations to give the story some rhythm.
Results
- Brand perceived as more curated and authentic
- Increased booking inquiries
- Design aligned with brand visual identity
Conclusion
A showcase website that bets everything on authenticity: good photos, honest copy, and a look that speaks the same language as the products. An example of how design can bring out the identity of a small artisan business.